Embarking on a new business venture is rough and complex. It entails risk, forces you to move beyond your comfort zone and muster adrenaline-pumped entrepreneurial superpowers that you never knew you had.  In this modern digital information era, moving your products and services along just won’t do.  You need to develop and sustain meaningful relations with all of your stakeholders, all from owners/investors down to your end consumers.

Here are a few things that you’ll need to consider when evaluating your needs and building a strong communication campaign for your new enterprise:

  1. Know your stakeholders like an assassin.
  2. Dig deeper – exhaustively research and thoroughly plan your communication strategies.
  3. Cover the basics – solidify your brand and identity. 
  4. Map out your communication funnel. 
  5. Be an entrepreneurial chameleon, flexible enough to change and adapt.
  6. Work SMART.

Whether communication is your forte or not, you need a strong communication team by your side, especially through the rough times when your business is in a potential crisis. We at Stratmond are here for you every step of the way.

May Gordoncillo Payabyab

May is a seasoned expert in communication science and development. She earned her Masters Degree in Communication Research from the University of the Philippines Diliman. Another significant training that she acquired was on Six Sigma's Product Design Sprint for Innovation. Her vast array of corporate to academic experiences in the field has finely sharpened her expertise in communication planning, brand management, stakeholder relations, marketing, new media development, and social scientific research. May now runs her own budding communication consulting firm in the Philippines that caters to clients here and abroad.

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